There may accept been a angry snowstorm outside, but that didn’t stop the toy industry’s finest from arrogant their being at Toy Fair 2003. While above companies operating out of the Toy Industry Association architecture were able to amplitude their arrangement schedules, companies announcement at Javits Convention Center were the hardest hit by the storm, because the exhibit was alone accessible for three and a bisected canicule instead of the accepted five. But the attic was buzzing, and the lineups at the exhibit covering checks were consistently long, proving it’ll booty added than a little snow to accumulate exhibitors down.
Thin was absolutely in for 2003, with several companies advancing out with technology that allows cyberbanking circuits and batteries to be printed on paper. New York start-up T-Ink, architect of a new patented conductive ink, has partnered with Toys ‘R’ Us on a band of tech toys that attending deceptively simple. The T-Ink Zone at TRU’s Times Square abundance was apparent at Toy Fair and will affection alternate articles that are printed on bedding of cardboard or artificial and activated by artlessly affecting the ink – the damp in your feel completes the ambit and activates the effects.
First to hit shelves was the Airwavez inflatable radio (US$19.99) and a band of cyberbanking acquirements appearance pads (US$6.99 to US$17.99) that accomplish music aback you blow the cardboard or blush with a marker. The T-Ink analysis has additionally been accustomed to comedy mats (US$19.99), puzzles (US$7.99) and a Fast Lane Magic Vest that controls an R/C car (US$19.99).
San Francisco-based Wild Planet is absolution its own O2tronics band of inflatable conductive ink electronics in March, including an Air Boom Box (US$14.99) and Air DJ Headphones (US$14.99) to go with the company’s Room Gear line.
Pawtucket, Rhode Island-based Hasbro accessory Tiger Electronics is ablution its Thintronix cast of affairs articles in April, including bang bulletin bracelets & watches (US$24.99) and agreeable stickers (US$9.99) application a printable array technology alleged ability paper. The bang bracelets and watches will almanac up to 10 abnormal of accent that can be played aback with the blow of a finger. The band will additionally accept a working, poster-thin speakerphone and radio that kids can adhere on their walls. Hasbro’s VideoNow (US$50) generated a lot of fizz – the carriageable claimed video amateur will be appear this abatement and plays 30-minute video discs of hot kids shows like Lizzie McGuire and SpongeBob SquarePants (US$7.99 each).
Additionally topping the tech toy trend beat is NeoPets, an on-line basic pet abnormality that has admiring 48 actor users and grows its web association by about 50,000 new users a day. Toronto, Canada’s Thinkway Toys is advancing out with a abatement band of alternate costly based on the six best accepted on-line pets (US$34.99) and pet pets (US$9 to US$11), which are pets for your NeoPet. In March, Thinkway formed out six voice-activated, four-inch, artificial abstracts for US$14.99 each, and it will add to the band this fall.
Hasbro is authoritative NeoPets carriageable in March, aback it launches Claimed Pocket NeoPets (US$14.99), anniversary featuring a handheld LCD awning and four altered games. The toyco’s Renton, Washington-based Wizards of the Coast gaming analysis is additionally advancing out with a trading agenda bold in Q4.
The action for tweens is heating up the baby alley as Mattel’s My Scene Barbie and MGA Entertainment’s Bratz battle it out for bazaar share. Both are accretion their baby curve and creating new affairs products. Starting in July, L.A.’s MGA is alms a Bratz-inspired band alleged Electric Funk that encompasses CD players, phones and a TV/DVD combo, while El Segundo, California’s Mattel is arena up the music caliber by packaging My Scene dolls with a alloyed CD that reflects alone baby personalities. Mattel is additionally alms a My Scene Music Mixer (US$49.99, September), a corpuscle phone-shaped recorder that food 60 account of tunes that girls can bandy with their friends.
This fall, Mattel is accretion its Happy Family Barbie band with a brace of grandparent dolls complete with graying hair.
In March, Mattel’s girls analysis appear what it’s announcement as the aboriginal cast that caters to how girls body with Ello, a apperception arrangement that comes with bright panels and offbeat shapes for authoritative aggregate from people, to places, to jewelry. (For added on Ello’s conception, see ‘Mattel curtains its artistic juices with the ability of Platypus,’ folio 57.)
Montreal, Canada’s Mega Bloks is additionally targeting babe builders with its June-launching band of preschool playsets featuring some of Disney’s best accepted characters, including Pooh and the Disney Princesses.
Lego is accepting abroad from attitude with its girl-skewing Clikits artist ability systems, which are accessible to hit shelves in June. The admirable architecture toy behemothic is additionally debuting some new playsets that absorb abnormal and adjustable pieces and accord kids’ creations personalities of their own. The simple motors and apparatus in Inventor Sets (US$14.99 to US$39.99), ablution in June, let kids ability arbitrary little characters that can activity your coffee or drag a accouter of cards. And activity way above the simplistic administration of Lego’s acceptable chicken man piece, the Bionicle-esque, NHL-licensed Lego Hockey players are set to hit the ice in July.
Remote ascendancy will be everywhere this fall. In September, Mattel’s Tyco R/C assemblage is ablution a Ability Changers (US$25.99) band of four-
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